A world beating idea
Rockit started out as a tiny seed of an idea. It’s taken over 20 years of dedication, passion and ambition. But tree by tree, orchard by orchard, we’ve grown that seed of an idea into a global business with a vision to be the world’s most loved apple brand. Rockit apples are now enjoyed by consumers in more than 30 countries worldwide… and counting.
The Rockit Story
Our Special Place
To grow something well, you need to plant it in the right place. For us, that special place is called Heretaunga, on the East Coast of New's Zealand's North Island.
It's known as the fruit bowl of New Zealand for good reason. Here, clear water, pure fresh air, fertile lands, abundant sunshine, create a flourishing natural environment and make it the perfect place to grow deliciously sweet and crunchy apples.
Seeing things differently
It takes a special bunch of people to grow delightfully sweet and crisp Rockit™ apples. From our dedicated growers, to our awesome packers, to our amazing marketers, distributors and sellers all over the world. We’re all sorts of unique characters, all connected by an unstoppable passion, a desire for action over talk, and an ability to think and do things differently.
Healthy snacking made easy
Rockit™ apples are the world’s first miniature apple*. Every apple is naturally grown to be small but perfectly formed – a conveniently sized, healthy snack that is delightfully sweet and crisp. They have been carefully, picked, washed and packed into premium packaging, so they stay cleaner, safer and fresher for longer.
The unique packaging locks in the freshness anytime, anywhere you can enjoy a Rockit™ apple and love every bite.
Get your hands on these apples
Rockit™ apples are available all year, in 30 countries around the world. Here’s where we are near you.