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Two friends walking in the park with a tube of Rockit apples each

We’re only just getting started

Rockit began as a tiny seed of an idea 20 years ago. While the rest of the world was super-sizing, we did the opposite. We created the perfect snack size apple, packed with concentrated flavour and goodness. Then we thought different again, and put them in a tube that’s 100% convenient, and 100% recyclable. And because we grow in 10 countries worldwide, our apples are fresh all year around.

A world beating idea

Rockit started out as a tiny seed of an idea. It’s taken over 20 years of dedication, passion and ambition. But tree by tree, orchard by orchard, we’ve grown that seed of an idea into a global business with a vision to be the world’s most loved apple brand. Rockit apples are now enjoyed by consumers in more than 30 countries worldwide… and counting.

The Rockit Story

Lock in the crunch

Our tubes are convenient, resealable and fully recyclable. We wash and carefully pack our apples straight into the tubes, keeping them clean, safe and fresher for longer. Just grab a handy tube, and you’re ready to take on the world.

We’re only just getting started

It takes a special bunch of people to grow the goodness of Rockit apples.
From our dedicated growers, to our awesome pickers and packers, to our amazing marketers, distributors and sellers all over the world. We’re all sorts of unique characters, all connected by an unstoppable passion, a desire for action over talk, and an ability to think and do different.

Capturing the Goodness

Rockit™ apples are not just bite-sized. They're packed full of grab and go goodness and deliciousness and packed into a super handy tube - an innovative idea that changes the game and locks in the crunch.

We make sure Rockit™ apples reach you in the very best condition. Taking care at every step to ensure the highest quality and freshness. At our state-of-the-art Packhouse, we pick and wash and pack our apples straight from the orchard into our premium, innovative packaging - so they're cleaner, safer and fresher for longer. We've also got a robotic auto packer which sorts and packs every tube consistently with the best quality apples, improving safety, efficiency and quality control.

We're capturing all the goodness, so your consumers can simply twist, pop, crunch!

Get your hands on these apples

Rockit™ apples are available all year, in 30 countries around the world. Here’s where we are near you.