Rockit Global Announces New China Country Manager

2 minute read

As Rockit gears up to deliver its biggest season yet, the innovative New Zealand snack sized apple brand is excited to welcome new China Country Manager – Sales and Marketing, Leon Ai, through its partnership with Primary Collaboration New Zealand (Shanghai) Ltd. (PCNZ).

With record export volumes expected in 2023 and a new global marketing campaign kicking off, Leon’s arrival comes at a key time for the business, says Rockit General Manager Global Sales, Mark Pay.

“Leon’s excellent leadership capabilities and commercial skills will be critical in leading the China Mainland and Hong Kong markets for sales and marketing, while supporting the strong growth that is projected over the next five years,” says Mr Pay.

Joining Rockit after more than seven years with Zespri, and with previous experience at Coca Cola, Leon has broad knowledge in both the premium fruit and FMCG categories, where Rockit is positioned.

Leon Ai says it’s exciting to be joining a dynamic company backed by its strong brand, delicious, premium quality product, and capable team. “I look forward to creating a more diverse, practical and collaborative distribution route to market, while consistently driving awareness and demand for Rockit, and creating a strong emotional connection with our consumers.

“As a huge fan of Rockit, I can’t wait to build on the successes the organisation and its people have already achieved as part of its journey to becoming the world’s most loved apple brand,” says Leon.

Rockit is this month launching its highly engaging consumer led global campaign – Ready. Set. Rockit – around its unique story and engaging attitude, in thousands of stores and online, to ensure its product reaches millions of new consumers.

In China, “Ready. Set. Rockit” will be translated and localised with hundreds of stories featured across WeChat, Douyin, Little Red Book and an omnichannel retail approach. This sets Rockit apart in a market where a strong brand stands out for consumers looking for a healthy choice, and a product that is relevant to their lifestyle.


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