Our culture

Our values underpin our culture and the personality of Rockit and our brand. Our success is built on action, passion, innovation and making a positive difference.

Our values

Action over talk

At Rockit, we’ve never been about the talk. It’s always been about the doing. Doing things that nobody thought was possible.


Unstoppable passion

We use a simple formula; passion in the work, unbridled ingenuity and backing ourselves. We believe the world would be a better place if everyone rocked it with us!


Doing things differently

Doing things differently has always been part of our DNA, and it’s what saw us take a punt on the world’s smallest apple and turn it into a big New Zealand success story.


He Toa Takitini

Ehara taka toa, te toa takitahi, he toa takatini ke
Uniting all cultures, as we strive to make a difference within our communities and in all aspects of our environment, while being true to ourselves.

How we celebrate

We love to celebrate success, for the business and our people who are Rocking it every day.


Our Rockit awards

  • Annual Rockies – our most prestigious award recognising one outstanding performer of each of our values with a substantial gift voucher
  • Annual Service awards – recognising people with long service with a substantial gift voucher
  • Monthly Rockit Stars / Shout Outs – each month people who demonstrate the Rockit values will be awarded a gift voucher.
  • Rockit Safely Awards – each month people living our safety culture will be awarded a gift voucher
  • Weekly seasonal awards and harvest initiatives


We love to bring our hard-working teams together to mark milestones and special occasions.

Our Rockit events

  • Matariki celebration
  • Annual Christmas Party
  • Full staff meetings with the CEO – company update and refreshments
  • Orchards – end of harvest BBQ
  • Packhouse, Coolstore and Supply chain – end of season lunch/dinner, during season meal shouts

Do different

We’re rocking it and rock solid. Want to grow with us?

View our current jobs

Our people

Meet our leaders and some of the Rock Stars in our team

Meet our people

Keen to Rockit with us?

Get in touch below for more information.